Baker Home Energy Privacy Policy

Effective Date: January 3, 2020

Last Updated: January 1,  2025

NB Baker Electric, Inc. and their affiliates or related entities (“Baker Home Energy,” “we,” “us,” and “our”) are committed to maintaining privacy protections for users of its website, application, and other services (“you”) by adhering to this policy. Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use and safeguard the information you provide to us and to assist you in making informed decisions when using and accessing our websites, including https://bakerhomeenergy.com/ and any associated web pages, mobile applications or other digital services (the “Site”), home energy services, register an account with us, obtain a quote from us, sign up to receive our blog or newsletter, or otherwise provide us with your Personal Data (together with the Site, our “Services”).

 

BY ACCESSING OUR SITE OR USING OUR SERVICES, YOU ACCEPT OUR PRIVACY POLICY AND CONSENT TO OUR COLLECTION, STORAGE, USE AND DISCLOSURE OF YOUR PERSONAL DATA AND DATA ASSOCIATED WITH YOUR HOUSEHOLD AS DESCRIBED HEREIN.

 

If our information practices change at any time in the future, we will post the policy changes to the Site. Please check the Site and this Privacy Policy periodically if you are concerned about how your information is used.

 

  1. WHO WE ARE

 

Baker Home Energy is responsible for the Personal Data you submit and serves as the controller of your data. We provide solar and energy solutions. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us using the information set out in the contacts details section below.

 

  1. INFORMATION WE COLLECT

 

  1. Personal Data you disclose to us

 

We collect, use, store, and transfer Personal Data, meaning any information about an individual that identifies, relates to, describes, is reasonably capable of being associated with or could reasonably be linked directly or indirectly with a particular consumer or household, you directly provide to us. The Personal Data we collect may depend upon the context of your interactions with us, our Site, or our Services, and which may include the following:

 

  • Identifiers and identifying data, including your name, alias, postal address, billing address, unique personal identifiers, online identifiers, IP addresses, email, phone number, account name, utilities account numbers, social security number or National ID number, which you may submit to us through online forms on the Site, our Services, or otherwise by contacting us, when you contact us by telephone or email.
  • Financial and Payment Data and personal information listed in the California Customer Records statute, including credit card or debit card number, bank account information, or other financial information to process your payment. We also collect this information for lending and payment services. Financial and Payment Data is collected and stored by our third-party payment processor and lending service providers.
  • Commercial information, including records of personal property, products or services purchased, obtained, or considered, or that are present in your home, other purchasing or consuming histories or tendencies.
  • Internet or Other Similar Network Data related to your internet and network use, including browsing or search history and information about an individual’s interaction with our Site, our Services, advertising, or other digital products.
  • Professional or Employment-Related Information, including employment status and history, income information, and employment verifications.
  • Marketing and Communications Data, including your contact preferences and your preferences in receiving marketing from us or third parties.
  • Geolocation related to the physical location of your home.
  • Inferences Drawn from Other Personal Information, including profile information reflecting preferences.
  • Sensitive Data, including social security number and National ID number, financial data and payment data, and account login information.

 

We may collect information through the various interactions you choose to have with us online or offline, including:

 

  • Social Media. You may choose to interact with Baker Home Energy via social media platforms on which Baker Home Energy is active, including, but not limited to, Facebook and LinkedIn; review sites like Yelp, Better Business Bureau, and Angie’s List; or blogs, chat, or messaging features available through the Site or our Services. There are areas of the Site, Service, and social media platforms that are visible to other users or the general public, e.g., blogs. We recommend that you do not post personal details to these areas. YOU ASSUME ALL RESPONSIBILITY FOR ANY LOSS OF PRIVACY OR HARM RESULTING FROM YOUR VOLUNTARY DISCLOSURE OF PERSONAL INFORMATION IN PUBLIC AREAS OR FORUMS.
  • When you provide testimonials to Baker Home Energy for us to publish on the Site, Services, or in marketing materials, with your consent we collect and may publish images of you, audio and/or video recordings, and identifiers that may include your name, contact information, and information about your experience with Baker Home Energy products and services.
  • Solar and Battery Usage Statistics. When you purchase or lease a solar and/or battery system from us or one of our authorized independent dealers, which may include services like energy monitoring, you provide us directly with Personal Data about yourself and your household or give us access to information about the use of the solar system by your household. This information may include identifiers such as your name, location of the installation, energy produced by the system, energy utilized (energy demand), or the time of day when the energy is utilized. This data is incorporated into our monitoring system and used for various purposes, such as to monitor the performance or your system and to provide you services you have agreed to receive, e.g., system maintenance.
  • If you respond to surveys issued by Baker Home Energy, we will collect identifiers such as your e-mail address, name, and any information you provide in response to or relating to the survey. If we disclose information relating to the survey to third parties, we will do so in a non-identifying, aggregated form. We may disclose your feedback about the performance of an independent dealer or installer to that independent dealer or installer in an identified fashion.
  • Leasing and Financing. If you request information from us or one of our related entities or lease or purchase products or services from us or one of our related entities or one of our authorized independent dealers, e.g., when you enter into an Energy Services Agreement or other third-party financing agreements, we (or our related entity or authorized independent dealer) will collect identifying information and information about products leased or purchased. For example, when you finance a product with us, we (or our related entity or authorized independent dealer) may collect information from you and any co-applicants or co-owners of the dwelling associated with your installation, including your contact information (e.g., name, address, phone number, and e-mail address); proof of identity; Social Security or National Identity Number; financial history, including account balances and payment history; credit reports, scores, and history; employment and income information, including employment verifications; and utility bills.
  • When you make a payment to us, either directly or through one of our approved service providers, we collect information necessary to process the transaction and validate your identity.

 

  1. Information automatically collected via technology

 

In an effort to improve the quality of the Site and our Services, we track information provided to us by your browser or by our software application when you view or use the Site or our Services, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the Site, the time and date of access, general current location based on IP address, settings and information about your activity on the Site (such as date/time stamps associated with your usage, pages and files viewed, searches, and other actions and features you use), device event information (such as system activity, error reports, and hardware settings), and other information that may be considered Personal Data.

 

For purposes of marketing and advertising, we may also collect personal information, e.g., IP address, based on your visits to our digital properties through pixels, cookies, or other tracking technologies, and match that information with information obtained from third parties in an effort to identify contact information (including associated email address).  Where applicable, we may contact you via such associated email address. If you wish to opt out of these services, please visit: https://customers.ai/opt-out.

 

We track this information using cookies, or small text files which may include unique identifiers. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis. You can find more information about the Company’s use of cookies and how you can control cookies at our Cookie Policy.

 

  1. Information collected from other sources

 

We may obtain information about you from other sources to enhance our ability to provide our Services.  This information may come from business partner such as lending and servicing partners or other third parties and sources, including:

  • Data Brokers. Baker Home Energy may purchase or receive information, including identifiers such as your name, address, e-mail address and telephone number from data brokers, lead generators, or data aggregators. This information may be combined with other information we have collected about you or your home.

 

  • Business Partners. Baker Home Energy may receive your personal information from third parties with whom we have a relationship, including our authorized independent dealers, home builders, lenders, joint marketing partners, affiliate programs and sharing, to determine whether you are interested in purchasing a Baker Home Energy product or service and whether that product or service is right for you.

 

  • Utility Companies. Where permitted by applicable law, and with your consent, we may obtain information about your energy consumption from your utility provider. This information may be used by us to provide monitoring services and calculate energy savings relating to your system and may also be used by Baker Home Energy to understand how you use your system.

 

  • Referral Programs. We may receive your information from third parties as part of a referral program, including our “Refer a Friend” or “Friends and Family” programs and offers. These may include programs offered by your employer, trade groups, or affiliation groups. Your information will only be used for determining your interest in a product.

 

  • Third-Party Site Information. Some of our applications leverage data, including images, from third-party sites or databases, including Google Earth images included in our design-a-system or estimator functionalities, or utility information provided to us by your utility company with your consent. Where required, we will seek your consent to receive this data.

 

  1. Children’sPrivacy

 

The Site is not directed to or intended for use by anyone under the age of 18. No one under age 18 may provide any information to us or on our Site.  We do not knowingly collect Personal Data from children under 18. If you are under 18, do not use or provide any information on this website or provide any information about yourself to us, including your name, address, telephone number, or email address you may use.  If we learn we have collected or received Personal Data from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at info@bakerhomeenergy.com.

 

  1. HOW WE USE YOUR INFORMATION

 

  1. We use Personal Data we collect or receive:

 

  • To fulfill a contract with you: We may use your Personal Data where we need to perform the contract we are about to enter into or have entered into with you. For example, to facilitate account creation, provide our home energy services to you, or otherwise provide the Services you request from us.
  • To conduct our business and pursue our legitimate interests: We may use your Personal Data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud or enable us to communicate with you about the Services you have purchased. We will also use your Personal Data to understand how you use our products and services, what other products and services may be of interest to you, and to develop new products or services.
  • Legal obligation: We may use Personal Data where it is necessary for compliance with a legal obligation that we are subject to. We may also use your Personal Data to send you information about changes to our terms, conditions, and policies related to our Services.
  • Consent: We may rely on consent to use your Personal Data for a specified purpose, for example when you provide information about your financial history to seek a loan or financing.
  • To deliver advertising to you. We may use your information to develop and display content and advertising tailored to your interests and/or location and to measure its effectiveness. We may also use your information to send you marketing and promotional communications in accordance with your marketing preferences.
  • To protect our Sites or Services. We may use information you submit as part of our efforts to keep our Sites or Services safe, secure, and competitive (for example, for fraud monitoring and prevention).
  • To enforce our contracts: We may use your Personal Data to enforce our contracts, terms and conditions, and policies, or for other legal reasons.
  • To respond to legal requests and prevent harm for legal reasons. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.
  • For other business purposes. We may use your information for other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Sites or Services, products, and your experience.

 

  1. HOW WE SHARE YOUR INFORMATION

 

  1. We may disclose any of the Personal Data we collect about you in the following ways:

 

  • Vendors, consultants, or other third-party service providers. We may share your Personal Data with third party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. For example, financial institutions, credit reporting agencies, distributors, or companies with whom we have marketing or affiliate relationships. We may also use vendors for payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts.
  • With our business partners. We may share your data with other companies that serve as partners with us in our business and that support our ability to provide you with Services, including utility companies, authorized independent dealers, installers, home builders, agents, other companies or entities to which we report lease or sales consummation or closing data.
  • With our affiliates or related entities. We may share your Personal Data with our affiliates or related entities, which are controlled or under common control with the Company. Any such affiliate or related entity will also adhere to the terms of this Privacy Policy.
  • With marketing and advertising partners. We may use cookies and similar tracking technologies that share Personal Data with our marketing and advertising partners, including social media companies, analytics services, and other third-party businesses to provide you with advertisements or marketing materials relevant to your interests.
  • To comply with laws. We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
  • To protect vital interests and legal rights. We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.
  • With your consent. We may disclose your Personal Data for any purpose with your informed consent.
  • Through a business transaction. In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Data may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy.

 

  1. Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Data with third parties without your consent.

 

  1. We do “sell” or “share” Personal Data as those terms are defined under applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA) for cross-context behavioral (targeted) advertising.

 

  1. We disclose the following categories of Personal Data to the following categories of third parties:

 

Personal Information Category Disclosures to Third Parties Sold or Shared
Identifiers and California Customer Records Vendors, consultants, or service providers; business partners; affiliates or related entities;  marketing and advertising partners; lending and payment service providers Shared for cross-context behavioral advertising
Financial and payment data Lending and payment service providers No
Commercial information Vendors, consultants, or service providers; business partners; affiliates or related entities;  marketing and advertising partners; lending and payment service providers Shared for cross-context behavioral advertising
Internet or other similar network activity Marketing and advertising partners Shared for cross-context behavioral advertising
Geolocation data Vendors, consultants, or service providers; business partners; affiliates or related entities;  marketing and advertising partners; lending and payment service providers Shared for cross-context behavioral advertising
Marketing and communications data Vendors, consultants, or service providers; business partners; affiliates or related entities;  marketing and advertising partners; lending and payment service providers Shared for cross-context behavioral advertising
Professional or employment-related information Vendors, consultants, or service providers; business partners; affiliates or related entities; lending and payment service providers No
Inferences drawn from other personal information Marketing and advertising partners Shared for cross-context behavioral advertising
Sensitive data Vendors, consultants, or service providers; business partners; affiliates or related entities; lending and payment service providers No

 

  1. HOW WE PROTECT INFORMATION

 

We implement security measures designed to protect your information from unauthorized access and from potential security breaches by implementing certain technological security measures. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed. By accessing our Site and using our Services, you acknowledge that you understand and agree to assume these risks on behalf of you.

 

  1. YOUR RIGHTS REGARDING PERSONAL DATA

 

  1. Depending upon where you live, you may have certain rights under data privacy or protection laws related to your Personal Data. You may have the right to:

 

  • Request access to your Personal Data (commonly known as a “subject access request” or the “right to know”). This enables you to receive a copy of the Personal Data we hold about you and to check that we are lawfully processing it.
  • Request correction of the Personal Data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request deletion of your Personal Data in certain circumstances and subject to certain exceptions. This enables you to ask us to delete or remove Personal Data where there is no good reason for us continuing to process it or no legal basis for us continuing to process it, subject to certain exceptions.
  • Request to opt out of “Sales” or “Sharing” of Personal Data (as those terms are defined under applicable U.S. state privacy laws). We use cookies and similar tracking technologies on our Site that enable certain advertising networks, social media companies, analytics services, and other third-party businesses to collect and disclose your Personal Data directly from your browser or device when you visit or interact with our Site, Services or otherwise engage with us online. In some cases, we may upload Personal Data to certain of these partners for advertising or analytics purposes. This right allows you to opt out of these “sales” or “sharing” of Personal Data.
  • You also have the right to opt out of direct marketing. When we send a promotional communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional email. Please note that notwithstanding the promotional preferences you indicate by either unsubscribing or opting out, we may continue to send you administrative emails including, for example, notices about your account or updates with respect to our policies or term you may be subject to.
  • You may also opt out of the use of cookies and similar tracking technologies on our Site that are used to associate email addresses with Site visits. If you wish to opt out of these services, please visit: https://customers.ai/opt-out.

 

  1. If you wish to exercise any of the rights set out above, please contact us at info@bakerhomeenergy.com or by U.S. mail at 2120 Harmony Grove Road, Escondido, CA 92029.
  2. To opt out of the “sales” or “sharing” of your Personal Data, please visit our Cookie Consent Manager [HERE] or submit a request to us via email at info@bakerhomeenergy.com.

 

  1. You may have the right to appeal a refusal to take action on your request. To make such a request, please follow the instructions above for submitting an access, deletion, or correction request.

 

  1. You may also have the right to request that we provide a list of third parties to which we have disclosed personal data. To make such a request, please follow the instructions above for submitting an access, deletion, or correction request.

 

  1. We may need to verify your identity before processing your request. Only you, or someone legally authorized to act on your behalf, may make a request related to your personal information. You may also make a request on behalf of your minor child. To designate an authorized agent to make a request on your behalf, please provide us with a power of attorney or other legally binding written document signed by you and identifying your agent. We may also verify the identity of your designated agent.

 

  1. We will not discriminate against you for exercising any of your rights.

 

  1. Sensitive Data. Certain data elements we collect and use to provide our Services may be deemed sensitive personal information under certain privacy laws, including your username and password to access your account. We do not use or disclose such sensitive personal information to “infer” characteristics as defined under the California Consumer Privacy Act (CCPA), or for any purpose other than that which is necessary to provide the Services as specified in the CCPA.

 

  1. CALIFORNIA’S SHINE THE LIGHT LAW

 

In addition to the rights described above, California’s “Shine the Light” law (Civil Code Section §1798.83) permits California residents that have an established business relationship with us to request certain information regarding our disclosure of certain types of personal information to third parties for their direct marketing purposes during the immediately preceding calendar year.

 

To make such a request, please send an email to info@bakerhomeenergy.com.

 

  1. LINKS TO OTHER WEBSITES

 

As part of the Site, we may provide links to other websites, online services, or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain, nor does the inclusion of a link imply any endorsement by us. This Privacy Policy applies solely to information collected by us through the Site. This Privacy Policy does not apply to your use of a third party website accessed by selecting a link on our Site or to any data collected by such third parties. We encourage our users to read the privacy statements of the third party websites before proceeding to use them.

 

  1. INTERNATIONAL TRANSFERS

 

The Company’s servers are located in the United States and we provide our Services in the United States. If you access our Site from outside of the United States, please be aware that your personal data may be transferred to the United States or other locations outside of your state, province, country or other governmental jurisdiction where we or our service providers maintain offices and where privacy laws may not be as protective as those in your jurisdiction. By using our Site or signing up for our Services, you consent to such transfer to, storage in and processing within the United States.

 

  1. DATA RETENTION

 

The Company will generally retain information about you for so long as we have a legal or business purpose for it or a legal requirement to maintain it. The criteria used to determine our retention periods include:

 

  • The length of time we have an ongoing relationship with you and provide Services to you (for example, for as long as you maintain an account with us or keep using our Services) and the length of time thereafter during which we may have a legitimate need to reference your personal information to address issues that may arise;
  • Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records for a certain period of time before we can delete them); or
  • Whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

 

  1. CHANGES TO OUR PRIVACY POLICY

 

The Company reserves the right to change this Privacy Policy at any time. Any changes will be reflected as of the date written above. We encourage our users to review this Privacy Policy frequently to be informed of the latest processes with respect to your information.

 

  1. CONTACT US

 

If you have any questions regarding this Privacy Policy, please reach out to us below. Additionally, you may contact us if you would like to request access to your Personal Data, change or update your Personal Data, or delete it in some cases, based upon the applicable laws and regulations of your jurisdiction.

 

NB Baker Electric, Inc.

2120 Harmony Grove Road

Escondido, CA 92029

Telephone: 760-935-0168

Email: info@bakerhomeenergy.com